![]() In the age of digital marketing, the local business with the best customer reviews gets great conversion rates on everything from SEO to SEM/PPC, while everyone else suffers lower conversion rates and high customer acquisition costs. If your business has few reviews, a lower star rating, or no recent reviews, then customers will flock to your competitor who has great reviews and a high star rating. If your business has great reviews and a high star rating, customers will flock to you. Google and other search engines use reviews to decide which local businesses to include in local search results when customers search for a business. The 3 main ways reviews help (or hurt) sales: Perceived ValueĬustomers perceive greater value in businesses with better reviews, which causes them to visit those businesses more often and accept higher prices when buying from those businesses. Negative reviews hurt sales even more than having no reviews at all. Absolutely! Positive reviews increase sales.
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